As with most in our industry, we cannot wait for the release of iOS 8. Our excitement is two pronged, one for the improved tools that will help us better market and manage our apps. And two, for the new technologies and APIs available in this new version of iOS.
In today's digital world it's flat out difficult to get a customer's attention. Each day the average joes and janes of the world are continuously bombarded with banner ads, remarketed with promoted posts and spammed with advertorial email. It's no wonder that the days of great conversion are gone!